Digital Marketing Mastery Dashboard

Embark on a transformative journey through our comprehensive digital marketing curriculum, featuring two distinct learning paths designed to match your unique style and career aspirations.

Foundation Modules

Intermediate Modules

Advanced Modules

Weeks Total

The Digital Marketing Ecosystem

Website Fundamentals

SEO Fundamentals

Content Marketing

Social Media Marketing

Email Marketing

Paid Advertising

Analytics & Ethics

Foundation Capstone Project

Develop a comprehensive digital marketing plan for a local business, including channel strategy, content calendar, and performance metrics framework.

Digital Marketing 101

Media Channels Framework
Customer Funnel Mapping
OKRs vs. KPIs
UTM Implementation

Project

Create channel map for a mock business

Audience & Journey

Buyer Persona Creation
JTBD Framework
Path-to-Purchase
Messaging Pillars

Project

Build 2 personas with pain points

Content Creation

Digital Copywriting
Editorial Calendars
Canva Design
Asset Management

Project

Create calendar + 3 sample assets

Websites & UX

CMS Basics
Landing Page Structure
Page Speed
Web Accessibility

Project

Perform website UX audit

SEO Essentials

Keyword Research
On-Page Optimization
Internal Linking
Search Console

Project

Keyword map + page optimization

Paid Media Basics

Ad Auctions
Keyword Match Types
Ad Creative
Platform Walkthrough

Project

Create mock ad creatives + plan

Email & CRM

List Growth
Segmentation
Email Templates
Automation

Project

Build sign-up form + welcome sequence

Analytics Setup

GA4 Setup
Event Tracking
Looker Studio
A/B Testing

Project

Set up GA4 + build dashboard

Foundation Capstone Project

Create a one-page channel plan with UTM tracking structure and implement a GA4 dashboard with real-time data visualization.

Strategic Planning

Integrated Marketing Strategies
Advanced Journey Mapping
Budget Allocation Models
Competitive Analysis

Advanced SEO

Advanced Keyword Research
Technical SEO Audits
Link Building & Digital PR
Local SEO Optimization

Advanced Paid Media

Google Ads Advanced
Meta Ads Advanced
LinkedIn B2B Marketing
Attribution Models

Content Strategy

Content Funnels
Advanced Content Formats
Video Marketing
Content Distribution

Social Media Mastery

Social Strategy Development
Social Advertising
Community Management
Influencer Marketing

Marketing Automation

CRM Integration
Automated Workflows
Lead Scoring Models
Lifecycle Marketing

Data Analysis

GA4 Deep Dive
Advanced Dashboards
Data Storytelling
Stakeholder Reporting

CRO & Testing

CRO Research Methods
Testing Frameworks
Multivariate Testing
Landing Page Optimization

Budget & Forecasting

Budget Pacing
ROAS vs. MER
Cohort Analysis
Financial Reporting

Specializations

B2B vs. B2C Marketing
E-commerce Strategy
Non-Profit Marketing
Industry Applications

Intermediate Capstone Project

Develop a multi-channel optimization strategy with 6-month forecasting, including budget allocation, performance projections, and risk mitigation plans.

Measurement Architecture

GA4 Event Planning
Google Tag Manager
UTM Governance
Data Validation

Project

Build measurement plan for business

Technical SEO

Crawlability Issues
XML Sitemaps
Core Web Vitals
Schema Markup

Project

Complete technical SEO audit

Content SEO

Topical Authority
Content Clusters
SEO Briefs
E-E-A-T Signals

Project

Create topical map + 3 briefs

Digital PR

Link Earning
Outreach Strategies
Local SEO
Reputation Management

Project

Develop outreach plan

Search Ads

Account Structure
Responsive Search Ads
Performance Max
Remarketing

Project

Build and launch search campaign

Paid Social

Campaign Objectives
Creative Testing
Advanced Audiences
Brand Safety

Project

Launch and optimize social campaign

Automation

Journey Mapping
Lead Scoring
Lifecycle Tactics
Compliance

Project

Build automated nurture sequence

CRO Testing

Research Methods
Hypothesis Development
Statistical Significance
Test Analysis

Project

Create CRO test plan

Social Strategy

Content Systems
UGC Strategy
Creator Operations
Brand Guidelines

Project

Develop influencer campaign brief

Advanced Reporting

Budget Optimization
ROAS Calculations
Executive Dashboards
Data Storytelling

Project

Build performance dashboard

Intermediate Capstone Project

Execute a comprehensive SEO audit, manage live paid campaigns, and implement a CRO test with full analysis and recommendations.

Digital Leadership

Team Building & Management
Agency & Vendor Relations
Budgeting & ROMI
Agile Marketing

Omnichannel Strategy

Seamless Customer Experience
Advanced Attribution
O2O Integration
MarTech Stack

Advanced Analytics

Predictive Analytics
Machine Learning
Advanced Testing
Personalization

Performance Marketing

E-commerce Strategy
CLV Optimization
Programmatic Advertising
Performance Max

Emerging Tech

AI & GPT Marketing
Voice Search
Privacy-First Marketing
Web3 & Metaverse

Brand Building

Digital PR
Thought Leadership
Crisis Management
CSR Strategy

Data Infrastructure

CDP Implementation
First-Party Data
Server-Side Tagging
Consent Management

Attribution Science

Multi-Touch Attribution
Marketing Mix Modeling
Incrementality Testing
Decision Frameworks

Creative Systems

Creative Testing
Narrative Development
Creator Operations
Brand Governance

Lifecycle Marketing

Cohort Analysis
Churn Prediction
Pricing Strategy
Referral Programs

Partnerships

Partnership Economics
Contract Management
Affiliate Measurement
Partner Relations

Global Growth

Localization Strategy
Market Entry
Multi-Currency
International Ops

Advanced Capstone Project

Create a board-ready 12-month growth strategy including market analysis, competitive positioning, financial projections, and implementation roadmap with KPIs and milestones.

Strategic Planning

Market Sizing
Category Design
Messaging Framework

Project

Develop market entry strategy

Data Infrastructure

CDP Requirements
Data Strategy
Server-Side GTM

Project

Create data infrastructure roadmap

Cookieless Future

Consent Mode
Modeled Conversions
Incrementality

Project

Build privacy-resilient plan

Advanced Attribution

MTA Implementation
Geo-Experiments
MMM Application

Project

Develop attribution framework

PMax Mastery

Automation Guardrails
Feed Management
Brand Safety
Lift Studies

Project

Create PMax launch strategy

Creative Operations

Concept Testing
Narrative Process
Creator Operations
Brand Systems

Project

Develop creative testing roadmap

CRO at Scale

Research Pipeline
Experimentation Roadmap
QA Processes
Risk Management

Project

Build 6-month CRO program

Retention Strategy

Cohort Implementation
Churn Modeling
Pricing Strategy
Referral Loops

Project

Create retention improvement plan

Partnership Strategy

Economics Modeling
Compliance Framework
Contract Templates
Reporting Systems

Project

Develop partnership program

Global Expansion

Localization Strategy
Marketplace Analysis
Multi-Currency
Legal Considerations

Project

Create international expansion plan

Org Design

Team Structure
Hiring Processes
Agency SLAs
Briefing Systems

Project

Develop team structure proposal

Risk Management

Compliance Implementation
Brand Safety
Crisis Planning
AI Governance

Project

Create risk management playbook

Advanced Capstone Project

Develop an end-to-end consulting portfolio with comprehensive implementation plan, including strategic initiatives, resource allocation, timeline, and measurable outcomes for enterprise-level digital transformation.